ABSTRACTS

Student Engagement in the Digital Era: Fostering Student Innovations in Bolstering Industry 4.0 in the Arab World

Nathir M. Obeidat, Mohammed A. Khasawneh, Rida A. Shibli, and Nael H. Thaher

University of Jordan, Amman, Jordan

Dr. Nathir Obeidat has been the President of the University of Jordan since 2020. He previously served as the Minister of Health in Jordan and as the official spokesperson of the National Epidemiological Committee, which was responsible for managing the COVID-19 response in Jordan. He was also the Dean of the School of Medicine at the University of Jordan. Dr. Obeidat was awarded a scholarship in Respiratory Medicine and Sleep Medicine from the University of Sydney in Australia in 2000. He obtained the Jordanian Board of Respiratory Medicine in 2002 and the Jordanian Board of Internal Medicine in 1994. Dr. Obeidat earned his Bachelor of Medicine and Surgery degree from Plovdiv Medical University in Bulgaria in 1985 and received a Master’s degree in Internal Medicine from the University of Jordan in 1994.


Ongoing technological advancements have brought with them the birth of the 4th industrial revolution in a manner that has necessitated significant reforms to the academic models that have prevailed for centuries. Classical academic models, particularly lecture-based strategies, can no longer cope with the rising aspirations of younger generations that have grown up adapted to current-day trends that rely heavily on the ubiquity of communication technologies that have become within reach of almost every human on the planet. Such adaptations, coupled with heavy reliance on gadgets that have embedded within them extreme capabilities, must be leveraged to customize the diverse spectrum of learning experiences of the constituents. Better yet, since the world has moved towards educational regimes that have placed the learners to the front and center by moving into student-centric learning paradigms, more room has been opened up for students to provide their input into the academic process, leading to a betterment in the yield of these educational systems.
During the last quarter of the 20th century, technology has progressed by leaps and bounds in a manner that has witnessed the creation of technology companies that came about, in many cases, because of aspiring student innovations evolving at several world-renowned academic institutions. In the last 3 decades alone, the evolution of what has become known as Artificial Intelligence (AI) has brought paradigm shifts that have revolutionized the lifestyles of human beings that just a half century ago would have seemed most unlikely. The dawn of the AI age has brought with it accelerated rates of progress and achievements that have already started to revolutionize the ways we conceive things. This, inherently, has not only touched upon the speed with which students can learn, but it also has brought with it greater potential ways of supporting our abilities to undertake productive research and to produce better research results faster.
The advent of the digital age, fortified by the leverage of AI, offers an ideal environment for students to fulfill their learning aspirations and enhance their appetite for knowledge acquisition. It provides students with tools that can bolster their learning experiences and offer them various enablers that can stretch their imagination as they learn. For educators, the digital age has helped teachers with educational tools and classroom support in ways that would have not been possible just 25 years ago.
In this chapter, we address the value added through student engagement in both a conventional classroom setting and by helping the academic system adapt better to student learning needs. We emphasize the importance of utilization of AI tools in engaging students to improve existing academic offerings and pinpoint in depth the effectiveness of AI tools in encouraging more student involvement in various technology-oriented innovations and more-productive research endeavors.

Student Perceptions of E-Learning Tools at the University of Petra

Rami A. Abdel-Rahem, Wael Hadi, Faisal Aburub, and Mayyas Al- Remawi

University of Petra, Amman, Jordan

Prof. Rami A. Abdel-Rahem was born in 1974 in As Sarih, Jordan. He studied applied chemistry at the Jordan University of Science and Technology and earned his PhD in 2003 from Bayreuth University in Germany, under the supervision of Prof. Dr. Heinz Hoffmann. From 2003 to 2011, he served as an assistant professor of physical chemistry at the University of Al-Margeb in Libya and King Faisal University in Saudi Arabia. In 2011, he was promoted to associate professor at King Faisal University. In 2013, he moved to the University of Petra in Jordan, where he was promoted to full professor in 2017. Prof. Abdel-Rahem has held several leadership roles at the university, including Head of the Chemistry Department, Vice Dean of the Faculty of Arts and Sciences, and Dean of the Faculty of Arts and Sciences. Since September 2022, he has been serving as the President of the University of Petra (UOP). His research interests include surfactant properties, rheology, electron microscopy, phase behavior, corrosion, and the physical properties of polymer composites. He is also passionate about improving the quality of education and integrating artificial intelligence into educational practices.


There is no doubt that digital transformation has been expanding in the higher education sector. Since the COVID-19 pandemic, electronic and blended learning have been continuously increasing. Many Arab universities have made this form of education a fundamental part of the teaching and learning process. Recently, artificial intelligence (AI) has been rapidly spreading in different life applications, and the education sector is not an exception. But have students been able to engage with this type of learning, and has this form of education become a competitor to traditional face-to-face learning? Both digital and traditional education have their advantages and disadvantages that we must consider.
At the University of Petra, there are three electronic learning platforms available: Blackboard, Moodle, and Microsoft Teams — all of which are used in the educational process. Digital tools like Moodle and Blackboard have become important parts of university education. This study aims to explore how students at the University of Petra (UOP) view these platforms, especially their functionalities such as interactive videos, discussion boards, assignment submission, and tools that support student engagement in learning. A survey will be distributed to students from all departments to gather their opinions about the ease of use, usefulness for learning, and impact on communication and academic experiences.
The study also connects to the UOP’s vision of promoting modern technology and artificial intelligence (AI) tools in education to create smarter, more personalized learning experiences. Understanding student perceptions will help in aligning digital learning platforms with UOP’s efforts to integrate AI features that support innovation, improve student engagement, and enhance overall academic performance.
The findings will provide recommendations to improve the use of Moodle and Blackboard in teaching and learning. They will also highlight the importance of using digital and AI tools to create more interactive, engaging, and supportive learning environments and offer proper training and support for students and teachers.

Revolutionizing Student Engagement with AI: Opportunities, Challenges, and Future Directions

Isam Zabalawi, Vladimir Simovic, and Helene Kordahji

Australian University, West Mishref, Safat 13015, Kuwait

Professor Isam Zabalawi is the President of the Australian University (AU). With a PhD in Electrical & Electronics Engineering from Leeds University. He specializes in analog and digital signal processing and communication techniques. His interests include the communication industry, information technology, technology transfer, and higher education development and reform. Professor Zabalawi is a well-published research scholar and before joining AU in 2017, he held senior positions including President of The Arab Academy for Banking & Financial Sciences, Minister of Higher Education and Scientific Research in Jordan, Chancellor of the University of Sharjah (UAE), Chairman of the Higher Education Accreditation Council of Jordan, founding minister for establishing the German-Jordanian University and founding President of the International University for Science and Technology (IUST) in Syria 2005-2007. He is a Fellow of Engineers Australia and has been awarded the Engineering Executive credentials. Additionally, he is a fellow of The Institution of Engineering and Technology (IET) - United Kingdom and he is a fellow with the European Federation of National Engineering Associations (FEANI). He served as a Higher Education Reform Expert (HERE) with the European Commission and Erasmus+ (Tempus) Office, Jordan.


Artificial Intelligence (AI) is revolutionizing student engagement, transforming the way students interact with learning materials, instructors, and their academic environment. Traditionally, student engagement was limited to classroom participation and structured assignments, but AI has introduced personalized learning pathways, real-time feedback, adaptive assessments, immersive experiences, and predictive analytics that optimize academic support. AI-driven tools, such as virtual tutors, chatbots, and intelligent learning platforms, provide students with instant access to tailored resources, ensuring continuous learning beyond classroom walls.
This chapter explores the multifaceted impact of AI on student engagement, beginning with an examination of AI’s role in adaptive learning and personalization, where machine learning algorithms analyze students’ learning behaviors to provide customized content and pacing. The discussion then moves to AI-driven predictive analytics, which enable universities to identify at-risk students early, allowing for timely interventions and personalized academic support strategies.
The chapter also highlights the opportunities AI presents in fostering collaborative learning, including AI-powered peer matching, gamification, and virtual reality (VR)-driven interactive education. AI’s ability to break down language and accessibility barriers is examined through its role in speech-to-text technologies, real-time translations, and assistive tools for students with disabilities. The integration of AI in career readiness is also explored, showing how AI-powered resume analysis, job recommendations, and interview coaching are preparing students for a rapidly evolving workforce.
However, while AI brings significant benefits to student engagement, it also introduces critical ethical and practical challenges. The chapter critically examines concerns related to data privacy, algorithmic bias, the risk of over-reliance on AI, and the potential reduction of human interaction in learning environments. Universities must ensure that AI is implemented responsibly, balancing technological efficiency with human mentorship, emotional intelligence, and ethical oversight.
Finally, the chapter outlines future directions in AI-driven student engagement, including the development of emotionally intelligent AI tutors, AI-driven metaverse education, and interdisciplinary AI literacy programs. It concludes with strategic recommendations for universities, emphasizing the importance of ethical AI governance, faculty training, and a student-centered approach to AI integration.
By the end of this chapter, it is evident that AI is not merely a tool for automation but a transformative force in higher education. The challenge ahead is not whether AI should be part of student engagement, but rather how institutions can integrate AI ethically and effectively to create a more inclusive, engaging, and personalized learning experience.

Navigating Possibilities: Scenario Planning for Future Learners

Ghassan Aouad

Abu Dhabi University, Abu Dhabi, United Arab Emirates

Professor Aouad is the Chancellor of Abu Dhabi University. Before joining ADU in late January 2023, Professor Aouad served as President of Applied Science University in Bahrain for over eight years. He spent five years in the Department of Civil and Building Engineering of Loughborough University in the UK, where he obtained his MSc in Construction (1987). His PhD entitled Integrated Planning Systems for the Construction Industry (1991). In 1992, Professor Aouad joined the University of Salford as a Research Fellow and progressed through to the role of Pro Vice Chancellor for Research and Innovation and Dean of the College of Science & Technology before he left in December 2011. During that time, he successfully supervised 24 PhD students, externally examined 52 PhD students, authored 3 major research books and co-authored one book, generated more than £10M in research funding as Principal Investigator and £8M as Co-Investigator, published 92 papers in top rated refereed journals, delivered more than 50 keynote speeches and invited lectures, and presented his work in more than 42 countries. Professor Aouad moved on to broaden the geographical reach of his academic leadership by serving as the President of the University of Wollongong in Dubai (UOWD), and Vice President for Academic Affairs at Gulf University for Science & Technology (GUST) based in Kuwait. Furthermore, Prof Aouad served as President and Vice President of the Chartered Institute of Building (CIOB). In July 2016, Professor Aouad received an Honorary Doctor of Technology from Loughborough University in the UK. Professor Aouad is also a member of the Advance HE Leadership and Management Strategic Advisory Group. In addition, he is a Fellow of Advance HE and a Fellow of the Chartered Institute of Building.


Scenario planning is a strategic method employed to visualize and prepare for potential future developments, especially in the context of education and learning. As the landscape of learning continues to evolve due to technological advancements, societal changes, and global challenges, understanding the potential trajectories of future learners becomes paramount. This paper explores various scenarios for future learners, considering factors such as demographic shifts, technological integration, educational accessibility, and the impact of artificial intelligence. By analyzing these scenarios, educators, policymakers, and institutions can better anticipate the needs and characteristics of upcoming generations of learners. The study advocates for adaptive educational frameworks that embrace flexibility, inclusivity, and innovation. Ultimately, scenario planning serves as a vital tool in shaping proactive strategies that empower future learners to thrive in a rapidly changing world.

The Role of Experiential Learning in Fostering Student Engagement in the Digital Age

Ghaleb El-Refae1,Isam Zabalawi2, and Helene Kordahji2

1Al Ain University, United Arab Emirates

2Australian University-Kuwait

ElRefae is a professor in financial economics and accounting with expertise in higher education management, risk management in higher education institutions, and University corporate governance. Before joining Al Ain University, he led the Faculty of Economics and Administrative Science at AI Zaytoonah University of Jordan (ZUJ) for 16 years as Dean. Since July 2011, he has been appointed as the President of Al Ain University (AAU). During his leadership, a significant milestone in the growth of AAU was achieved in 2016 by the opening of the Abu Dhabi campus with its state-of-the-art infrastructure and latest technology. The expansion was planned not only for the surge of student enrollment that started by then, but was also accompanied by an improvement in the quality of education the university offered. With a long-term vision, he worked toward accreditation goals for AAU realized by getting internationally recognized accreditations such as The College of Pharmacy by ACPE, the College of Engineering by ABET, the College of Business by AACSB, the College of Communication by AQAS, the College of Law by HCERES being the first university in U.A.E. to get this international recognition at that time. In a similar vein, the College of Education has obtained CAEP accreditation. Additionally, the most recent achievement of AAU is the International Institutional Accreditation by QAA (UK). ElRefae’s activity included a commitment to serving his community. He has been a member of several councils and bodies. He was a member of the Coordination Council for Higher Education and Scientific Research, the Ministry of Higher Education and Scientific Research MOHESR in the UAE, and the Arab Universities Governance Council. He is a member of the Middle East and North Africa Advisory Council for AACSB and the General Secretary of the Society of Student Affairs Deanship Management (SSADM), an emergent organization from The Association of Arab Universities. He served as a member of the Executive Council of the Association of Arab Universities and as a member of the Board of Trustees at Middle East University MEU. Besides expanding the enrollment rate at AAU, ElRefae was keen to cope with the current regional and global trends in education quality. Recognizing his efforts as a promoter of education quality assurance, he was named Model of Good Practice in education management by the Commission for Academic Accreditation of the MOHESR in the UAE. He served as a chair and a member of the Academic Accreditation Committee and Equivalence Committee for Foreign Degrees in the Jordanian Ministry of Higher Education and Scientific Research. As the president of AAU, he has signed various memoranda and agreements with regional and international higher education institutions from both private and governmental sectors. ElRefae’s scholarly work and research interests are in several areas, including higher education quality, international higher education, diversity and education, risk management in higher education institutions, university corporate governance, asymmetric information in higher education, financial economics, industrial organization, and big data. He has authored fifteen books in various areas like accounting, finance, and economics, and has published more than 150 papers in numerous reputable peer-reviewed journals. His research has appeared in Vine Journal of Information and Knowledge Management System, the Journal of Emerging Technologies in Accounting, Energy Policy, International Review of Administrative Sciences, International Journal of Trade and Global Markets, ICT Express, the Journal of Marketing for Higher Education, Global Business and Economic Review, and the International Journal of Economics and Business Research among others. He worked in a team as a developer and writer of textbook content in accounting, business, and economics according to the UNCTAD curriculum offered by the Arab Society of Certified Accountants. ElRefae chaired the steering committees of fifteen international conferences in economics and business. ElRefae is the chief editor of the AAU Journal of Business and Law, Associate Editor of the International Journal of Economics and Business Research (IJEBR), and is on the editorial boards of the International Arab Journal of Information Technology and Global Business and Economic Anthology (GBEA). He was also a guest editor of Global Business and Economic Review (GBER), IJEBR, and other Arabic academic journals. In addition, he is a reviewer for several Elsevier and Scopus-indexed academic journals. He is frequently asked to be an external evaluator of scholarly attainment and promotion portfolios in the fields of economics, finance, and accounting. In recognition of his leadership and success, ElRefae has received several awards during his professional journey. ElRefae holds a Bachelor’s Degree with honors in accounting, an M.Sc. in accounting, an M.A., and a Ph.D. in financial economics from the University of Cincinnati, USA. In addition, he completed the CMA and CPA courses.


In today’s rapidly evolving digital landscape, experiential learning has become a crucial strategy for fostering student engagement and bridging the gap between theoretical knowledge and real-world application. As traditional teaching methods struggle to maintain student motivation and participation, universities are embracing experiential learning to create immersive, student-centered educational experiences. By leveraging digital tools and emerging technologies, educators can provide dynamic, hands-on learning opportunities that enhance critical thinking, problem-solving, and collaboration. This paper explores the role of experiential learning in the digital era, grounded in key educational theories such as Kolb’s Experiential Learning Cycle and Vygotsky’s Social Constructivism. It examines how technology-enhanced pedagogies, such as project-based learning, virtual internships, AI-driven adaptive learning, and digital simulations, are transforming student engagement. Through case studies from disciplines like engineering, business, health sciences, and technology, the chapter demonstrates how institutions worldwide are successfully integrating experiential learning to improve both academic performance and student retention. A central theme of this paper is the role of digital tools in supporting experiential learning. Innovations like AI, virtual and augmented reality, gamification, and learning analytics are reshaping the learning experience. These technologies provide immersive opportunities for students, personalize feedback, and allow them to take ownership of their learning journeys. By integrating these tools, educators can create more engaging environments that foster critical thinking and deeper learning. However, implementing experiential learning in the digital age presents several challenges. Issues such as digital accessibility, varying levels of digital literacy, faculty adaptation, and complex assessment models must be addressed to ensure equitable and impactful learning experiences. This paper examines these barriers while offering best practices for integrating experiential learning into hybrid and online models, emphasizing the need for faculty development and institutional support. Finally, the paper explores methods for assessing and measuring the impact of experiential learning on student engagement. By utilizing qualitative and quantitative data, such as surveys, learning analytics, and direct feedback, institutions can refine their strategies and improve the effectiveness of experiential learning initiatives. Looking ahead, the paper discusses the future of experiential learning in the context of digital transformation, highlighting its role in preparing students for a rapidly changing, technology-driven world and ensuring lifelong learning and career readiness.

The Role of AI and Data Analytics in Advancing Personalized Education for Student Engagement

Abtar Darshan Singh, Vaikunthan Rajaratnam, Jonathan JS Kovilpillai, and Fahd Ali Raza

Asia Pacific University of Technology and Innovation, Kuala Lumpur, Malaysia

Dr. Singh is a renowned academic with over thirty years of experience in education, particularly in educational technology. Her career includes significant roles as a Dean and Professor at various prestigious institutions globally, including Hamdan Bin Mohammed Smart University, University Malaya, and Open University Malaysia. She is an alumnus of Syracuse and Indiana University. Currently, she advises the Digital Learning Hub at APU and holds a UNESCO Chair focused on leveraging innovative technologies for teacher support and quality learning. A prolific author, Dr. Singh has made substantial contributions to educational innovation and reform through numerous publications. Her research addresses the challenges in education posed by globalization and technology. Dr. Singh is an influential figure in educational forums worldwide, offering her expertise on educational policies and digital learning innovations. She plays a critical role in advising both governmental and non-governmental organizations on education policies, particularly concerning digital learning. For the past three decades, Dr. Singh has been actively involved in community service, consultancy, and training, collaborating with international bodies like the World Bank, UNESCO, UNDP, and the Commonwealth of Learning. As a Fulbright Scholar, she has been instrumental in intellectual, cultural, and community development projects. She also supports Special Education Needs (SEN) through Kiwanis Malaysia and community initiatives with The Malaysian Association of Yoga Instructors.


The integration of generative artificial intelligence (Gen-AI) into higher education marks a transformative shift, offering both promising opportunities and complex challenges for student engagement and academic performance. This chapter presents a comprehensive analysis of how Gen-AI influences these critical educational dimensions, with a particular focus on the moderating roles of ethical considerations—specifically, data privacy and algorithmic bias.
Gen-AI demonstrates efficiency in generating personalized learning pathways and delivering immediate feedback, thereby enhancing student motivation, participation, and autonomy. However, concerns persist regarding its potential to promote superficial learning strategies, diminish intrinsic motivation, and compromise critical thinking skills. Moreover, over-reliance on AI tools may undermine authentic academic engagement and assessment validity.
Existing research reiterates that meaningful academic outcomes hinge on the thoughtful pedagogical integration of Gen-AI and the redesign of assessment practices. Ethical considerations play a pivotal moderating role: concerns over data privacy directly affect student trust and engagement, while algorithmic bias risks exacerbating existing inequities among diverse learner groups. Clear institutional guidelines and ethical frameworks are therefore essential to mitigate these risks.
This chapter concludes by offering evidence-based pedagogical strategies and policy recommendations to responsibly leverage the benefits of Gen-AI while minimizing associated ethical concerns. Key recommendations include implementing comprehensive AI literacy programs, promoting equitable and inclusive AI practices, and developing transparent institutional policies. This synthesis provides actionable insights for educators, institutions, and policymakers, advocating for a strategic and ethically grounded approach to Gen-AI integration to enrich educational practice and safeguard equitable learning outcomes.

AI-Driven Strategies to Foster Student Engagement and Institutional Excellence in Higher Education

Hamad Odhabi

Abu Dhabi University, Abu Dhabi, United Arab Emirates

Dr. Hamad Odhabi is a highly respected academic leader and digital transformation expert with significant expertise in higher education, administration, and technology-driven innovation. Currently, he serves as the Vice Chancellor for AI and Operational Excellence at Abu Dhabi University. Previously, he held prominent roles, including Vice Chancellor for Finance and Administration and Executive Dean at the Higher Colleges of Technology (HCT). Dr. Odhabi has led key strategic initiatives such as AI-powered education platforms, digital transformation, and enrollment growth strategies, contributing to notable achievements in accreditation, student engagement, and industry collaboration. With a background in computer science, engineering, and business education, Dr. Odhabi has developed innovative digital solutions, including AI-driven learning hubs and competency-based education systems. He holds a Ph.D. in Computer Science from Brunel University, UK, and certifications in blockchain, AI, and network technologies. He is an active member of IEEE, ACM, and ISTE, and is dedicated to advancing academic research and technology-enhanced learning.


The transformation of higher education in the digital age requires more than superficial integration of technology—it demands a strategic and systemic shift in how institutions engage students, make decisions, and operate efficiently. Artificial Intelligence (AI) stands at the center of this transformation, offering unprecedented opportunities to reimagine education systems to be more responsive, student-centered, and data-driven. This chapter explores how AI can be effectively harnessed to foster student engagement and drive institutional excellence, offering practical insights from initiatives implemented at Abu Dhabi University. Today’s learners are digital natives who expect personalized, flexible, and technology-enhanced educational experiences. Traditional models of instruction, assessment, and engagement often fall short in meeting these expectations. At the same time, universities are under increasing pressure to improve operational efficiency, ensure academic quality, and demonstrate their value to both students and society. AI offers powerful tools to meet these dual imperatives—improving student outcomes while enhancing institutional effectiveness.
This chapter introduces a strategic framework that places AI at the core of institutional innovation. It outlines the role of AI in: • Personalizing learning experiences through adaptive content delivery and intelligent tutoring systems. • Using predictive analytics to identify at-risk students and recommend timely interventions. • Automating repetitive academic and administrative tasks to increase institutional agility. • Enabling data-driven decision-making through real-time dashboards and AI-generated insights. • Enhancing co-curricular engagement through intelligent platforms that track student development across graduate attributes.
The chapter describes Abu Dhabi University’s use of AI through ADUConnect, a no-code platform that streamlines student engagement, links activities to graduate attributes, and automates event, survey, and peer support management—empowering staff and students to scale initiatives independently.
Another case highlights the digitization of faculty evaluation and curriculum development, where AI-enabled tools simplify the mapping of course learning outcomes, streamline program approvals, and enhance transparency in performance reviews. These innovations reduce administrative burden, improve consistency, and make institutional processes more resilient and scalable.
The use of predictive analytics to identify and support at-risk students, improving retention and satisfaction is emphasized, as is the role of no-code and low-code AI tools in enabling non-technical staff to create solutions, accelerating innovation and reducing reliance on external developers.
The discussion is grounded in the broader context of institutional change management, highlighting the importance of leadership support, capacity building, ethical AI practices, and inclusive stakeholder engagement. Special attention is given to ensuring data privacy, promoting fairness, and avoiding algorithmic bias in student-facing applications.
In the concluding section, the chapter offers a scalable AI roadmap for universities in the Arab world and beyond. The roadmap includes stages such as digital readiness assessment, pilot implementation, staff upskilling, cross-functional collaboration, and ongoing impact measurement. The objective is to support institutions in aligning their AI strategies with their mission, values, and long-term goals.

Benefits and challenges of intelligent chatbots in higher education

Dhiya Al-Jumeily and Sulaf Assi

Liverpool John Moores University, Liverpool, UK

Dhiya Al-Jumeily OBE is a professor of Artificial Intelligence (AI) at Liverpool John Moores University, UK and the president of eSystems Engineering Society, UK. His research focus is on developing AI analytics for improving healthcare and the environment fulfilling the United Nations SDGs. His research has been well-recognised and featured in 500+ peer-reviewed articles, 40+ books/book chapters, and attracted over £7.5M. Dhiya has successfully supervised 25+ PhD students to completion and has been an external examiner in UK and global universities. He has been actively involved as a member of editorial board/review committee for numerous international journals. Dhiya is the founder/general series chair of the IEEE International Conference on Developments in eSystems Engineering (DeSE) since 2007. On the 31 December 2020, Dhiya was promoted and appointed by THE QUEEN to the Most Excellent Order of the British Empire, “OBE-Ordinary Officers of the Civil Division of the said Most Excellent Order for the “Services to Scientific Research”- https://www.thegazette.co.uk/notice/3703557.


Robotics popularity surged over the last few years in many sectors including higher education. Advancement in robotics was supported by artificial intelligence. Intelligent chatbots became attractive to mentors and students due to their adaptability in different contexts and ability to provide vast amount of information in a short time. With advancements in natural language processing, chatbots reinforce knowledge, monitor students’ performance and ensure optimal learning experience. Nonetheless, despite the advantages chatbots offer, they are associated with many challenges relating to human-chatbot interaction, language, ethical and legal challenges. Chatbots based on narrow intelligence or agentic artificial intelligence can feed back within specific contexts depending on the data they have been trained with as well their algorithmic performance. Yet if based on artificial general intelligence, chatbots can predict new knowledge based on historically different knowledge. In other words, artificial general intelligence-based chatbots can self-teach and synthesize new knowledge in a way a human will do without needing the intervention of a human. Artificial general intelligence is driven by many artificial intelligent algorithms in addition to natural language processing, including deep learning, generative artificial intelligence, computer vision and robots. The proposed chapter will explore different types of chatbots of various intelligence levels and highlight the role of these chatbots in providing educational and skills training in the higher educational context. The chapter will consider the feasibility of use of such chatbots as well as the quality of knowledge from different subjects. Quality of knowledge will consider accuracy, authenticity and fairness of information provided by these chatbots. Moreover, it will assess both the consistency of information provided from different chatbots and the impact of chatbots on students’ skills and competencies. The chapter concludes by providing recommendations for institutions, educators and students on using intelligent chatbots in the higher education context.

From Chalkboards to Artificial Intelligence: Reimagining Pedagogy for the Digital Age

Lelette El Chaer 1 and Elie D. Al-Chaer2

1Grand Lycée Franco-Libanais, Beirut, Lebanon

2AlChaer Law Firm, Dallas, Texas, USA

Elie D. Al-Chaer has been an attorney and counselor at law in Texas since 2002, with a distinguished legal practice spanning multiple areas of expertise. Initially focusing on professional and business immigration law, Al-Chaer has continually expanded his legal repertoire to encompass a wide array of legal fields, including corporate law, professional grievances, contracts, civil dispute resolution, and comparative law. With his diverse academic and professional background, Dr. Al-Chaer has cultivated a deep interest in emerging technologies, notably the intersection of artificial intelligence (AI) and the law. His work now includes exploring how AI is reshaping law practice, corporate governance, healthcare, education, compliance, and ethical decision-making, providing an insightful perspective on the challenges posed by technological innovation. In addition to his legal career, Dr. Al-Chaer has served as a mediator and consultant in areas such as business planning, home health law, and international law. His forward-thinking approach is reflected in his early adoption of cryptocurrency, blockchain technology, and decentralized finance in his practice. Since 2017, he has advised clients on these cutting-edge fields, remaining at the forefront of legal developments. In 2022, recognizing the profound impact of AI on the legal profession, Al-Chaer announced that he would integrate AI technologies into his practice — emphasizing that AI is a tool to enhance, not replace, human judgment and legal expertise. Born in Beirut, Lebanon, Dr. Al-Chaer’s educational journey began with a Bachelor of Science in Mathematics (1988) and a Master of Science in Physiology (1991) from the American University of Beirut (AUB). He later moved to the United States, where he earned his Ph.D. in Neuroscience from the University of Texas Medical Branch in Galveston (UTMB) in 1996. His exceptional academic achievements led him to qualify for a National Interest Waiver as an Outstanding Scholar with Extraordinary Ability; he became a Permanent Resident in 1998 and citizen later. Dr. Al-Chaer’s fascination with the law emerged from his exposure to high-profile legal cases in the 1990s, leading him to pursue a J.D. from South Texas College of Law in Houston, where he graduated in 2002. That same year, he passed the Texas bar exam and was admitted to practice before the Supreme Court of Texas. He is also admitted to practice in Washington, D.C. (2006). Beyond his legal career, Dr. Al-Chaer is a renowned neuroscientist, having served as Professor of Neuroscience and Internal Medicine at UTMB and the University of Arkansas for Medical Sciences, as well as Chairman of Anatomy, Physiology, and Neuroscience at AUB. His interdisciplinary expertise in mathematics, neuroscience, and law grants him a unique ability to navigate the complex interfaces between biomedicine, technology, and artificial intelligence, and their legal implications. An active member of the American Bar Association (ABA), Dr. Al-Chaer is widely published, a recipient of numerous awards, and a frequent guest speaker at professional meetings worldwide. His dedication to providing comprehensive and innovative legal services, as well as his polymath approach to legal issues, ensures his clients receive thoughtful and effective representation in an ever-evolving legal landscape. To learn more about Elie D. Al-Chaer, check his Résumé or read his Executive Curriculum Vitae (CV) on the website of his office at www.alchaer.com (alchaer.com/about.html).


Pedagogical innovation has moved from the margins to the core of higher education, driven by technological disruption, evolving student expectations, and shifting societal needs. This chapter explores the transformation of teaching and learning in the digital age, tracing the movement from traditional lecture-based instruction toward technology-enhanced, student-centered models. It examines active learning strategies, flipped classrooms, gamification, and problem-based learning as essential components of modern pedagogy. It also highlights emerging technologies—including artificial intelligence, virtual and augmented reality, and blockchain—and their growing role in shaping instructional design, student engagement, and assessment practices. The discussion extends beyond university walls to consider how pre-college education must evolve to better prepare students for the demands of higher education and the digital economy. Faculty development emerges as equally critical, requiring new forms of training, institutional support, and cultural shifts that align with the pedagogical challenges and opportunities of the next several decades. Rather than treating innovation as a series of isolated experiments, the chapter argues for a more systemic reimagining of the educational process, one that connects schools, universities, faculty, and students within a dynamic and future-ready learning ecosystem. In doing so, it offers a forward-looking blueprint for pedagogical innovation in higher education, with an emphasis on sustainability, adaptability, and relevance in the rapidly changing global landscape.

Investigating the Role of Social Media on Student Engagement in New Era of Higher Education: University of Petra as a Case Study

Rami A. Abdel-Rahem, Faisal Aburub, Wael Hadi, and Mayyas Al-Remawi

University of Petra, Amman, Jordan

Faisal Aburub is a Professor of Information Systems in the Faculty of Administrative and Financial Sciences at the University of Petra, Jordan. He earned his PhD from the University of the West of England, Bristol, UK, and has been a faculty member at the University of Petra since September 2001. Currently serving as the Dean of Scientific Research and Graduate Studies, Professor Aburub’s research focuses on business process modeling, business process reengineering, organizational agility, and ERP systems. His work has been widely published in academic journals and conferences. He is particularly interested in bridging the gap between system models and business process models, employing practical methods to model complex organizational settings and exploring the role of IT systems in enhancing business processes.


The transformation of higher education in the digital age will significantly amplify the role of social media as a tool for fostering student engagement. This research will aim to investigate the influence of social media platforms on student engagement at the University of Petra, offering insights into how digital interaction will shape academic involvement and campus life. A structured survey will be distributed among undergraduate and postgraduate students, and the research will explore patterns of social media use, perceived benefits, potential drawbacks, and the correlation between online activity and academic participation. The methodology will focus on quantitative analysis to assess engagement levels across diverse demographic groups, academic disciplines, and usage habits. Preliminary expectations will suggest that strategic integration of social media may enhance community building, collaborative learning, and student satisfaction. Findings from this case study are anticipated to enhance higher educational strategies and contribute to broader discussions on optimizing digital engagement in the evolving landscape of higher education.
Moreover, this research will also examine the intersection of artificial intelligence and social media within the context of higher education, particularly how AI-driven algorithms and analytics influence student engagement and content personalization. By evaluating the role of AI in moderating online interactions, recommending educational content, and facilitating real-time feedback, the study aims to uncover the extent to which intelligent systems enhance or hinder meaningful academic engagement. This dimension will provide a deeper understanding of the opportunities and ethical considerations surrounding the integration of AI-powered social platforms in academic environments, ultimately contributing to the development of more effective and responsible digital engagement strategies in higher education.

Engaging Minds through Play: Game-Based Learning for Digital Marketing Competency Development

Vladimir Simovic, Alper Erturk, Marcelle de la Roche, and Isam Zabalawi

Australian University, West Mishref, Safat 13015, Kuwait

Dr. Vladimir Simović is the Head of Digital Economics Department at the Institute of Economic Sciences (IES) in Belgrade, Serbia, and an Associate Professor at the Australian University in Kuwait (AU). His professional interests include digital marketing, digital entrepreneurship, digital competencies, and information systems in business. He is the project manager of the European ESF+ project on digital marketing competencies and a participant of the European COST Action on Artificial intelligence in business, with over 15 years of experience in research and teaching. He is also the founder of several digital startups in Serbia as well as a think tank dedicated to innovative learning practices.
Game-based learning—learning through structured, purposeful play—has emerged as an innovative pedagogical strategy with the potential to significantly enhance student engagement and motivation. This approach is particularly relevant in the context of today’s digital age, where technology plays a central role in transforming how teaching and learning occur. Unlike traditional learning methods, game-based learning introduces dynamic, interactive environments that foster deeper understanding, active participation, and emotional investment in the learning process.
Game-based learning offers numerous advantages. It enhances students’ comprehension of course material by embedding concepts in simulated real-world scenarios, allowing learners to apply knowledge in safe, non-threatening environments. It promotes learning-by-doing, where students can learn from their mistakes, supported by instant feedback that helps refine their understanding and performance. Moreover, it stimulates creativity, critical thinking, and problem-solving, while simultaneously developing cognitive, social, and sometimes physical skills. Its inherently engaging nature captures learners’ attention more effectively than conventional instructional methods, thereby increasing retention and motivation. Game-based learning also shifts the educational focus from teacher-centered instruction to a more student-centered experience, leveraging information technology to enable faster and more personalized learning. The integration of modern technologies makes the educational process more relevant and accessible, often resulting in higher academic performance and learner satisfaction.


Globally, a growing body of research has validated the effectiveness of game-based learning over traditional face-to-face classroom approaches. Studies have shown improvements in student engagement, knowledge retention, and academic achievement across various disciplines. However, despite a rising interest in game-based learning across the Gulf Cooperation Council (GCC) region, empirical evidence assessing its impact on university students—particularly in relation to academic performance, motivation, and competency development—remains scarce. In fact, there is a noticeable gap in the literature concerning rigorous, data-driven studies on the subject within Kuwait and the wider GCC context. This chapter aims to address this gap by presenting empirical findings from a pilot experimental study exploring the use of game-based learning to enhance digital marketing competencies among university students in Kuwait. The study was conducted during the Spring semester of the 2024/2025 academic year at the Australian University, Kuwait. Utilizing an experimental design, this pilot investigates the degree to which game-based learning influences students' skill acquisition, engagement, and motivation within a digital marketing course.
The study is part of a broader international research initiative scheduled for implementation in Kuwait, Australia, Turkey, and Serbia during the Fall semester of 2024/2025. The larger study seeks to provide a comprehensive understanding of how game-based learning fosters the development of digital marketing competencies, while also examining the influence of socio-demographic and cultural factors on learning outcomes and student engagement. The results from Kuwait serve as an important initial step toward building a regional and global evidence base for the adoption of innovative, student-centered learning strategies in higher education.

Empowering Student Engagement through AI-Driven Personalized Learning in Jordan’s Higher Education

Alia R. Al-Ghosoun1, Rida A. Shibli2, and Mohammed A. Khasawneh2

1Mechatronics Engineering Department, Philadelphia University, Jordan

2The University of Jordan, Amman 11942, Jordan


Mohammed A. Khasawneh, is a recipient of a B. Sc. Degree in Electrical Engineering from University of North Carolina at Charlotte in 1981, and the M. Sc. and Ph. D. degrees from North Carolina State University in 1985 and 1989, respectively. In 1989, Dr. Khasawneh joined the Department of Electrical Engineering at Jordan University of Science & Technology, on tenure-track position as assistant professor. Dr. Khasawneh has many key contributions in the areas of Digital Signal Processing and Telecommunications Applications, Adaptive Algorithms and Applications, Algorithms for Tele-Traffic Speed Control for Road Safety applications, Wireless Sensor Networks (their development and applications), Reliability and High Availability Networks and Systems, Digital Circuits for High-Speed Applications, and Algorithm Development for Radiation Detection and Evasion for Nuclear Applications. Lately, Dr. Khasawneh has become involved in the areas of algorithm development for computational engineering and computational sciences and their applications.
Dr. Khasawneh, furthermore, is also involved in research relevant to academic and educational matters aimed at developing the areas of higher education in Jordan and the entire Arab region. He served in consulting roles to the government of Jordan in various academic venues and is one of key experts in the country in the areas of innovations and entrepreneurship. Dr. Khasawneh has contributed towards crafting a number of MoU’s that tied JUST to a number of academic institutions from around the world. Lately, he got involved in drafting the national nanotechnology strategy for Jordan and in the ongoing effort towards the founding of the King Abdullah II Center for Nanotechnology research and applications.
In 2000, Dr. Khasawneh joined the Global Telecommunications Solutions Sector at Motorola, Inc. in the US where he served as lead software engineers contributing towards high availability cellular networks. In late 2001, Dr. Khasawneh joined Zayed University in the United Arab Emirates where he was recruited as Associate Professor in the College of Information Systems. In 2007 he joined the department of Nuclear, Plasma, and Radiological Engineering, on sabbatical, where he spent two academic years as visiting research associate professor.
In 2015, Dr. Khasawneh joined the Electrical Engineering Department at the University of Jordan, Amman, Jordan, where he is currently Professor of Electrical & Computer Engineering. Over the years Dr. Khasawneh has managed to maintain a good scholarly record including numerous publications in the fields of telecommunications, nuclear engineering and design, and also in the fields of general and Higher Education in ways of furthering the cause of education in Jordan and other 3rd world countries.
Dr. Khasawneh co-organized a number of professional engineering conferences in the areas of electrical, computer, biomedical, mechatronics, and nuclear engineering in collaboration with international and regional academic institutions. Dr. Khasawneh is a senior member of IEEE, ACM, and professional member of ANS, NYAS, AAAS, MAA, and the US planetary society, amongst others. Dr. Khasawneh received a number of awards and honors of recognition from international agencies. Throughout the span of his academic career, Dr. Khasawneh managed to maintain research and project funding to finance ongoing graduate research and undergraduate projects both from local and international organizations.


As higher education in the Arab world navigates the accelerating shift towards digital learning environments, the question of how to sustain meaningful student engagement has become increasingly urgent. Conventional pedagogical models, which often overlook the diversity of learners’ needs and learning styles, are proving insufficient in the face of expanding student populations and evolving educational expectations. This study explores the integration of Artificial Intelligence (AI)-driven personalized learning as a strategic response to these challenges, focusing on its potential to reshape student engagement and academic success across Jordan’s higher education institutions. Central to this inquiry is the role of adaptive learning technologies and intelligent tutoring systems, which leverage real-time data to tailor content, feedback, and learning trajectories to individual students. Guided by constructivist and self-determination theories, the research investigates how such tools can foster deeper engagement, greater autonomy, and more consistent academic achievement. The study positions personalized learning not merely as a technological upgrade but as a pedagogical shift toward more student-centered, responsive educational experiences. The importance of this research lies in its contribution to the broader discourse on educational innovation in the Arab region, where digital infrastructure is expanding, yet instructional strategies often remain traditional.
Through a mixed-methods design, the study gathers quantitative data from students using AI-based platforms. Metrics include engagement levels, academic performance, and perceived learning support. Complementary qualitative insights are obtained through faculty interviews and student focus groups, providing a nuanced understanding of both opportunities and implementation challenges. Initial findings suggest a positive correlation between personalized AI tools and improved learner engagement, with students reporting increased motivation, clarity, and confidence in their academic progress. The study also highlights critical conditions for effective AI integration, including institutional readiness, faculty preparedness, and culturally informed tool adaptation. Ethical concerns, particularly around data use and algorithmic transparency, are addressed within the context of regional values and regulatory frameworks. This research affirms the transformative potential of AI-powered personalized learning in Jordan’s higher education. By aligning educational delivery with individual learner needs, institutions can move beyond reactive models toward proactive, inclusive, and quality-driven teaching practices. The findings offer practical guidance for educators, administrators, and policymakers committed to fostering a more engaging and equitable academic future in the digital age.

Digital Engagement Strategies for Students with Special Needs: A Systematic Review

Hoda Baytiyeh

American University of Beirut, Lebanon

Dr. Hoda Baytiyeh has received a BE in Computer Engineering from EPITA, France, and a PhD in Educational Technology from the University of Tennessee–Knoxville, USA. She joined the American University of Beirut in the Fall of 2009 and is currently an Associate Professor in the Department of Education. She was appointed by the AUB provost in 2018 as a co-chair of the e-learning committee and has developed a campus-wide strategy for distance learning at AUB. Dr. Baytiyeh has designed an online graduate diploma program in “Online Education” and an online MA program in “Computing in Education,” both of which are accredited by NYSED and will be offered asynchronously in Fall 2022. Her primary research areas of interest include online learning communities, emergency education, engineering education, impacts of ICTs on society, and disaster risk education and hazard mitigation, focusing on community and school’ engagement.


The integration of digital tools into educational settings has transformed learning experiences, particularly for students with special needs. Emerging evidence suggests that when thoughtfully implemented, these tools can foster autonomy, motivation, and meaningful participation in both inclusive and specialized classrooms. This book chapter will explore the role and effectiveness of digital technologies in enhancing engagement, accessibility, and individualized instruction for this diverse student population. The chapter delivers a critical and comprehensive examination of the role digital tools play in transforming educational engagement for students with special needs. Tools such as interactive apps, assistive technologies, and adaptive learning platforms offer customized support that aligns with students’ unique cognitive, sensory, and physical needs. This overview emphasizes the potential of digital innovation to bridge learning gaps and promote equitable educational outcomes for students with special needs.
A systematic review will examine the effectiveness and impact of digital tools in enhancing the engagement of students with special needs. The review synthesizes findings from peer-reviewed studies published in the last 10 years that investigate the use of technologies such as assistive software, interactive applications, virtual learning environments, and communication devices. Following PRISMA guidelines, databases, including ERIC, Scopus, and Web of Science, will be searched, to meet the inclusion criteria. The key themes emerging from the analysis will be discussed, highlighting the digital interventions required to foster inclusive and effective learning environments for students with special needs. The chapter will conclude with implications for policy, practice, and future research, calling for a strategic and inclusive approach to educational technology adoption.

The Hybrid AI Educator: Revolutionizing Student Engagement and Motivation in the Digital and AI Age

Faidon Theofanidis, Isam Zabalawi, Rola Mourdaa, and Helene Kordahji

Australian University, West Mishref, Safat 13015, Kuwait

Faidon Theofanidis is an Associate Professor of Marketing at the Australian University – Kuwait, College of Business. He holds a PhD in Advertising from the University of Piraeus, an MBA in Marketing from Cardiff University, and a BSc in Business Administration from the University of Piraeus. His extensive teaching career (2000-2025) includes appointments at various prestigious institutions, such as the University of Piraeus, the University of Patras, the Greek Open University, the Technological Scientific Institute of Athens (University of West Attica), Alpine Centre - The Swiss Business School for Hotel and Tourism Studies, Business College of Athens (BCA), and the Australian University – Kuwait (formerly Australian College of Kuwait - ACK). Through these roles, he has delivered both undergraduate and postgraduate courses. From 2003-2010 he represented the Research Center of Piraeus University at the Board of Directors of the European Network for Social and Economic Research (ENSR), implementing over 30 European research projects. His research interests include: Marketing Research, Advertising Research, Consumer Behavior, Digital Marketing, Artificial Intelligence and European Social and Economic Policies. His publication record includes 3 books, 2 book chapters, 14 peer-reviewed journal articles (published in reputable journals such as the Journal of Cleaner Production, the Canadian Journal of Administrative Sciences, the International Journal of Inclusive Education, etc.), 27 international conference papers (presented at EMAC, ICORIA, Global Marketing Conference, International Conference of the Arab Academy of Sciences etc.), and 2 honorary volume contributions.


Education has always been a reflection of society, evolving in response to changing needs, technological advancements, and shifts in pedagogical thought. From the philosophical and dialectical teachings of Ancient Greece, Rome, and Egypt to the mechanized, structured learning systems of the Industrial Revolution, and now the data-driven, AI-powered educational landscape of the digital era, the role of the educator has continually adapted. As technology advances at an unprecedented pace, student engagement and motivation have become critical concerns in modern education, necessitating new teaching paradigms that leverage the power of artificial intelligence to enhance student participation and interaction.
This chapter presents a comprehensive exploration of historical and contemporary teaching and learning approaches to identify the most effective strategies for fostering student engagement. By examining three distinct periods—Ancient Times, the Industrial Revolution, and the Digital and AI Era—this research synthesizes time-tested educational methods with modern AI-driven innovations. Through this analysis, the study introduces the Hybrid AI Educator—a novel, intelligent, and adaptive model of teaching that seamlessly integrates traditional pedagogical wisdom with the capabilities of AI to revolutionize the learning experience and maximize student engagement. The Hybrid AI Educator is envisioned as a dynamic, responsive, and personalized educator that leverages artificial intelligence to predict student needs, tailor instruction, and optimize engagement. By utilizing advanced AI methodologies, this study argues that such a model can enhance learning experiences, making education more inclusive, interactive, and student-centered. The concept is not simply theoretical; rather, it is a forward-thinking solution that aligns with the growing demands of a technology-driven world where engagement is critical to learning success.
At the core of this study is a structured literature review that spans the evolution of education across three key historical periods. The first section explores the philosophical and dialectical teaching methods of Ancient Greece, Rome, and Egypt, emphasizing the value of Socratic questioning, mentorship, and experiential learning in promoting deep student engagement. The second section examines the Industrial Revolution’s influence on education, where standardized curricula, mechanized instruction, and rigid classroom structures often hindered engagement, leading to passive learning environments. The final section shifts to the present, where the Digital and AI Era has introduced adaptive learning technologies, virtual classrooms, and data-driven personalization, fundamentally reshaping the educational landscape and offering unprecedented opportunities to boost student engagement.
Through this analysis, the study identifies the most effective teaching strategies from each era and integrates them into a cohesive, AI-enhanced educational model focused on fostering engagement. The Hybrid AI Educator emerges as a revolutionary concept that blends the structured methodologies of the past with AI-powered advancements to create a student-centric, highly interactive, and engaging learning environment. This new paradigm leverages cutting-edge AI technologies to enhance the role of educators rather than replace them, supporting personalized learning pathways, automating routine tasks, and fostering deeper student-teacher interactions, all of which are critical for sustained engagement. The discussion section of this study delves into practical applications of the Hybrid AI Educator, demonstrating how AI-powered tools can be used to transform education by increasing engagement. Several key areas are explored, including: • AI-Powered Tutoring & Personalized Learning, which enables real-time adaptive instruction tailored to individual student progress, ensuring continued engagement through relevant and responsive learning materials. • Adaptive Learning Platforms, where AI continuously assesses student performance and modifies content delivery, accordingly, keeping learners actively involved in their learning journeys. • AI Tools for Content Creation & Assessment, streamlining curriculum development and automating formative and summative evaluations to provide instant feedback, a key factor in maintaining student motivation and engagement. • AI-Driven Engagement & Classroom Assistance, incorporating virtual assistants, chatbots, and interactive AI tutors to support student participation, facilitate discussions, and sustain engagement in both physical and digital learning environments. • AI for Administrative & Teaching Support, reducing faculty workload by automating grading, scheduling, and administrative tasks, allowing educators to focus more on engaging students through mentorship and personalized interaction.
By integrating these AI-driven capabilities into education, the Hybrid AI Educator represents a shift toward a more responsive, efficient, and engagement-driven learning environment. The final section of the study synthesizes these insights, offering a theoretical justification for the effectiveness of the proposed teaching model. It argues that AI-driven teaching methodologies, when combined with the best pedagogical practices from history, can create an education system that is not only more engaging but also more equitable, inclusive, and adaptable to the diverse needs of students.
Ultimately, this study presents the Hybrid AI Educator as a necessary evolution in education—one that embraces the wisdom of the past while harnessing the power of AI to create a transformative, engagement-focused learning experience. As universities and educational institutions navigate the complexities of the digital age, the integration of AI-enhanced teaching models will be key to ensuring that education remains engaging, effective, and capable of preparing students for the challenges of an increasingly technology-driven world.

Evolving Paradigms in Active Learning: Shaping the Future of Student Engagement in Higher Education

Saba Bashir

Federal Urdu University of Arts, Science and Technology, Islamabad, Pakistan

Dr. Saba Bashir has more than 20 years’ professional academic, administrative, and management experience in the fields of Artificial Intelligence and Data Science. She is the founder of the Department of Software Engineering and Artificial Intelligence at Federal Urdu University of Arts, Science & Technology, Islamabad, Pakistan, where she is currently serving as Chairperson / Associate Professor. She is a certified engineer by the Pakistan Engineering Council (PEC), Pakistan. She received the Best Researcher award from the Higher Education Commission (HEC), Pakistan. She has completed various funded industry-research projects sponsored by different universities in KSA and National R&D organizations. Her research product “Intelli-Health” won the Gold Award at the Pakistan Software Houses Association (P@SHA), Pakistan. She also represented Pakistan at the Asia Pacific ICT Awards (APICTA), International Conference of the Arab Academy of Sciences, Beirut, Lebanon, and i-Society, London, UK. In acknowledgement of her research efforts, she received numerous financial awards from the National University of Science & Technology (NUST), Pakistan. She completed a PhD from CE&ME, NUST, Pakistan. Her research interest lies in artificial intelligence, machine learning, predictive systems, and health informatics. She has published many research papers in top-tier peer-reviewed international conferences & journals with 150+ cumulative impact factor.


The digital age has fundamentally transformed higher education and necessitated a profound rethinking of traditional pedagogical models by initiating the shift from passive to participatory learning. Among the most significant shifts is that from passive instruction to dynamic, student-centered learning approaches. These active learning methodologies have prioritized and shifted the student’s perspective to engagement, experiential, collaboration and deep understanding. The chapter explores active learning as a pedagogical imperative where multifaceted landscapes of active learning approaches are discussed along with theoretical foundations, practical strategies, technological enablers and future trajectories. Grounded in constructivist and experiential learning theories, the discussion highlights how active learning can be used to enhance student engagement, critical thinking, collaboration and long-term knowledge retention in higher education settings. A comprehensive overview of active learning is provided to educators, academic leaders and policy makers along with the discussion of Bloom’s taxonomy and its relevance to active learning. Effective learning experiences using constructivist theories, experiential learning, and cognitive engagement models are then defined. Traditional and contemporary active learning techniques such as problem-based learning (PBL), flipped classrooms, case-based and project-based methods, peer instruction, jigsaw, gamification and role-playing activities are critically analyzed to show the practical versatility of active learning in different contexts. As the role of Artificial Intelligence (AI) in higher education is profound, utilization of digital tools is very beneficial for enhancing active learning environments. Technology-enabled active learning tools are then discussed to show the dynamic, immersive and personalized learning experiences that go beyond traditional learning methods. These tools include interactive learning management systems (LMS), virtual and augmented reality (VR/AR), metaverse-enabled collaboration and mobile learning technologies etc. Different qualitative and quantitative assessment metrics are used to reveal the evidence of improved learning outcomes alongside the challenges such as faculty resistance, infrastructure barriers and scalability in large classes. Looking forward, the chapter explores emerging trends like AI-driven personalization, collaborative learning in the metaverse, emotion-aware learning systems, and block-chain for learner’s autonomy, which reflects the paradigm shift towards active and data-informed education. The chapter concludes with targeted recommendations for educators and policy makers, emphasizing supportive teaching cultures, investing in faculty training, curriculum redesign, and the establishment of incentives to cultivate ecofriendly and sustainable active learning systems. By bridging theory, practice and innovation, the chapter underscores that evolution of active learning is not only a pedagogical shift but it is a necessity to meet the evolving needs of digitally native learners.

Embedding AI into the DNA of Engineering Education: A Framework for Active Student Engagement in the Digital Age

Kamal Jaafar

University of Wollongong in Dubai, United Arab Emirates


Engineering education is at the tip of a digital transformation driven by artificial intelligence (AI). This paper reframes a review of AI in design to argue that AI tools should become an integral “DNA” component of teaching and assessment in engineering disciplines. We present a case study in engineering design to illustrate AI’s potential and limitations in fostering student learning and critical thinking. The analysis shows that AI generative tools can rapidly produce common, foundational design elements—the shared “design DNA” of projects—thus streamlining routine tasks and enabling more iterations. However, truly effective learning occurs when students critically engage with these AI-generated outputs, extending and refining them through human creativity, reasoning, and judgment. In response, this paper proposes a set of practical strategies for integrating AI into engineering education—ranging from scaffolded design exercises that begin with AI-generated outputs to adaptive, personalized learning pathways. These approaches aim to deepen student engagement and align learning experiences with emerging professional practices in an AI-augmented engineering landscape. Ultimately, we advocate for a balanced hybrid educational model in which AI serves as a catalyst for innovation, while human judgment, creativity, and disciplinary expertise remain central. This paradigm positions both educators and learners as active co-creators in the evolving digital age of engineering education.